Writer: Christchurch, New Zealand
Posted in Communications / PR on Jan 3rd, 2010
Last year Westpac bombarded our screens with a series about “Fred”, a fictional employee (or at least we hope so) who leads a normal moronic life.
Quite what Westpac hoped to achieve with this campaign is hard to distinguish. Perhaps it was getting into line with John Key’s typically flaky views on climate change, saying, “Hey, [...]
Posted in Communications / PR on Mar 9th, 2009
Doing some course reading (Grunig & Grunig, 1992) and found that there is actually an historical basis for the depiction of PR and Comms practitioners as emergents of the dark side.
Edward L. Bernays, pioneering PR man and nephew of Sigmund Freud believed “that humans were manipulable, as evidenced by the success of Nazi propagandists [...]
Posted in Communications / PR on Mar 2nd, 2009
“Our plan was to make things easier for you but it didn’t quite go to plan. So, we have made some changes.”
Thus goes the beginning of Vodafone’s letter of apology in regard to their online billing scheme. Really, the plan fell flat because Vodafone weren’t actually trying to make things easier for the customer, nor [...]
Jamie Hanton
Writer: Christchurch, New Zealand
There are 13 Posts and 4 Comments so far.