Westpac Imbecile - A standard for all of us to aspire to.
Posted in Communications / PR on Jan 3rd, 2010
Last year Westpac bombarded our screens with a series about “Fred”, a fictional employee (or at least we hope so) who leads a normal moronic life.
Quite what Westpac hoped to achieve with this campaign is hard to distinguish. Perhaps it was getting into line with John Key’s typically flaky views on climate change, saying, “Hey, [...]
