History of the dark side.
Posted in Communications / PR on Mar 9th, 2009
Doing some course reading (Grunig & Grunig, 1992) and found that there is actually an historical basis for the depiction of PR and Comms practitioners as emergents of the dark side.
Edward L. Bernays, pioneering PR man and nephew of Sigmund Freud believed “that humans were manipulable, as evidenced by the success of Nazi propagandists [...]
